Seo Company Apex town North Carolina

When it comes to the success of digital marketing Apex town North Carolina   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

search engine optimization cost

Why Are We The Best SEO Service In Apex town North Carolina

search engine optimization on wordpress

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

seo agency for small business

The Uses of SEO

What does a Title mean to your website? A Title is a short descriptive explanation of what your webpage is about. In a brief moment a search engine spider can crawl your site and read your title and content to see how relative your content is based on the user's search.

Page title's are a collection of keywords, categories and description all in one. The page title should be different on every page of your website, you will actually get penalized if your title is the same on every page, due to the fact that the search engine will think you have duplicate information and literally skip over the page. For Example if you are promoting 10 products on your site you should have a separate page for each product with its own title specific to the content.

As noted before you should use your keywords and or phrase in the title, and make sure you use some type of formatting. One of the most common would be something like this:

Keyword or phrase | category | Website Title

Remember search engines rank pages individually so it is very important to make the title's unique. It's also important to note that when you or someone else is searching on Google, Yahoo or MSN, the title will be the first thing that they read, so its vital to be descriptive. This is the time you need to make an impression on the reader so that they will want to click on your link and visit your site. Without a title that encourages a clickthrough your site will be dead in the water and lot's of time wasted.

If a user is interested in your title, they will tend to read the descriptive paragraph underneath called a Meta Description, and this is a meta tag or HTML tag that is embedded in the code, and is used for this purpose only, if your site does not have this tag included, they will usually grab the first few sentences from your main page of your site.

The description is basically a few sentences of descriptive information about your website, make sure it flows well and is easy to read, oh and by the way insert your keywords throughout the description. The description needs to be around 200 characters or less, you are not telling a story here, you are trying to get the reader curious so they want to clickthrough to the site.

Hope some of these SEO Tips where enough to get you going in the right direction, keep up your research!

seo agency for small business

Link Building - Search Engine Optimization Golden Key

When it comes to the success of digital marketing and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization. Although this tutorial is not guaranteeing you the first place in major search engines, it does point out what one needs to do to be in the Search Engine Optimization game.

It is much easier than you think and this article is to guide, help and provide you with the basic and key for successful search engine optimization:

Step 1. Choose the right keywords

It is tough to be the best at everything and that includes Keyword Optimization. The first step of reaching the top of search results is identifying the right keywords. It can either be a single or multiple words or entire phrases. As you might already be aware of, most searches on the internet are made in the form of a question. Therefore, before you start writing down the keywords, you need to decide which keywords you want to focus on. These are the words people would type into the search engines in order to find your page, blog, website or product.

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word "shoe" is way too general. However, "Where can I find cheap shoes online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites will normally dominate these top spots. So, "the best holiday destination in Europe" is a much better phrase to focus on.

Here are my top tips for choosing the right Keywords:

1. Start with customers

Think about who your target audience or customers are. What are they likely to type into the search bar when they are looking for answers where your services can help them? Why not ask existing customers what they would search for?

2. Weigh up the competition

Although it is important for you to choose words that many of your target audience might be typing into search engines, they should not be words that bigger companies with the most muscles and bigger budget will compete for.

3. Use Google tools

Guess not only. Google has several good tools which can aid you find what is popular to search.

On Google Trends, a public web facility based on Google Search engine, shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages including a list of popular searches. You can also enter keywords and see how popular they are, compared with other phrases and ideas on similar terms - in order to choose the one that most are looking for.

You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise, you can just create an account and select using the "Keyword Planner" under the "Tools" menu.

Step 2. Customise Your Content

Once you have successfully chosen your keywords, there are a few other things you need to do in order get your site ranked high on search engines. One of such things is content creation. You have to create and distribute relevant and valuable content (such as speech, writing, photograph or any of the various arts) that attracts and engages your well-defined target audience. Content marketing helps us to attract new customers and build loyalty with existing customers.

For existing customers, this could also mean they take part of the relevant content that creates additional sales by learning more about your offer, and is more expensive products/ services than they have done previously. The following are few tips to consider during content creation:

1. Working actively with texts

Use keywords in the title and preamble of all the pages. Also, include the keywords in the body, the much higher up it is in the text, the better it is for your ranking.

However, be careful not to use your keywords too much. Google may interpret your site as a nonsense page which is only trying to attract traffic and you go down in search results. A rule of thumb is that your content should feel natural and interesting. Which of course is also important for your visitors.

2. Do not forget your photos!

Rename even your photos with your relevant keywords. This will make it possible for search engines index them and you can get hit even in image search. If you have the opportunity to enter an alternative text for each image, do not let go of such an opportunity.

Step 3. Get visits and links from others

The most important thing for search engines is to deliver good and relevant results, remember that's their primary business. Therefore, priority is given to websites that Search engines deems others rate high or think is good. An example is sites with links and many visitors who stay long to engage with the site. Therefore, this is really important to:

1. Make sure to get a lot of visits to the page

Ask family and friends to visit your website. Get the link or URL out there as often as possible, for example, you make a video, put it up on YouTube and the links there - but incorporate all the content on your site and link to it there.

2. Ask others to link to your site

Ask friends, business partners or customers to link to you, perhaps in exchange for a link back or share interesting tips in your field and let others get put up pieces of contents with a link to you.

3. Share your site on social media

Sharing your website and contents on social media (not forgetting Google+ Google for obvious reasons) is extremely important. It can provide visits to the website, more traffic, attention and higher rankings

4. Get visitors to share

Get others to share your site and contents on social media, using "share" buttons. AddThis is a one of the free tools allows you to instantly share or bookmark pages with one easy-to-use tool. AddThis can also get statistics on how much your content is shared.

Step 4. Revise the technical

Even how your site is built technically is important for your rankings. Here are some things you can do:

1. Use Google Webmaster Tools (Now Google Search Console)

The Google Search Console (aka Google webmaster) is an amazing tool which offers many tools that will aid you to thoroughly analyse your site. From this analysis, you can work on problem areas to make your site rank better on Search engines especially Google

2. Make Your Site Mobile Friendly,

With a good percentage of the world's population owning mobile devices these days, it makes sense to make sure that your site is mobile friendly. Mobile users also expects good mobile experience when they visit site.

If your site is not mobile friendly, it may rank lower in searches from mobile phones. Google recently Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results, therefore you can't go wrong with this offer.

3. Make sure the page is fast

A site that takes a long time to load will rank lower on search engines. Google has indicated in the past that site and page speeds is one of the signals used by its algorithm to rank pages.

Page speed is also important to user experience, the slower your site/page speed the more likely you will have high bounce rate and lower average time on your site. Some of the great tools which can help you with your site speed is Google Pagespeed Insights and GTmetrix. This are tools that empowers you to make decisions that increase the performance of your website.

Step 5. Use Web Analytics Tools

Use analytics to measure the outcome of your efforts or to determine which areas of your site are doing well. Google Analytics offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.

Example: Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.

Under the "acquisition" in Google Analytics select "all traffic" -> "Channels" -> "organic search" so you can under the "keyword" to see which keywords drive the most traffic and the "source" which search engine. Using Google webmaster tools, you have access to them in Google Analytics under "acquisitions" -> "search engine optimization".

Step 6. Use Google AdWords

Business regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it's profitable.

Many businesses use Google AdWords to archive these by creating highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately, increase sales.

I hope this article has given you an in-depth view of keyword optimization and you find one or more of the above tips useful.


Blue Collar SEO Services Apex town North Carolina 

North Carolina Best Local Seo Company