When it comes to the success of digital marketing Wake Forest town North Carolina and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.
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It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.
Link Building - Search Engine Optimization Golden Key
SEO can be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a website at the top of the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the most relevant website listings for your search query. Search engines also change their algorithms to stay ahead of the dishonest companies that quickly learn how to manipulate the search results.
As soon as the search engines change the way they list websites, there are unscrupulous people who go right to work trying to figure out how to cheat the system.
These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, stay away from them at all cost! Sure your website will get a high listing rather quickly using black hat techniques, but as soon as the search engines figure out what you're doing, they will likely ban your website from their listings altogether (forever). And sooner or later, they will figure it out.
Second... There's a lot of misnomers about what's more important when it comes to SEO. Some so called SEO gurus will have you believe page rank is the most important thing when it comes to search engine listings. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but SERPs (or Search Engine Results Page) is what really counts.
"Page Rank" is Google's way of putting a number to the authority of a site. If they believe your site is important, they'll give you a higher PR.
But it doesn't mean the authority of your site will get you indexed for you main keywords.
There are thousands, perhaps even millions, of websites that have a low page rank, but are listed on the first page of the major search engines (including Google), for some top keywords. By contrast, there are just as many high PR ranking web pages, that are buried in "no mans land" when it comes to the search engines (including Google).
Also, the other major search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't really care about your "Google Page Rank" at all. They only care about giving their visitors relevant search results.
So ask yourself this... would you rather have a low Google PR of 1 or 2, and be listed on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results, where no one will ever find you..? I think the answer is obvious.
One of the websites I built for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (since it's been live on the internet). But it has been on the first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've heard about?
Alexa rank is supposed to be an indication of how much traffic a website gets. The lower the number... the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (out of the millions of websites on the internet) your site is the 50,000th most popular site there is.
If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000th most popular site on the internet.
But here's the truth... Alexa ranking is NOT an acurate measure! It only registers websites that are visited by people who have the Alexa toolbar installed in their browsers (mostly SEO companies and web developers) So it doesn't count actual visitors to a website.
Here's a statistic that proved this fact to me...
I currently have a dozen websites I maintain, and I regularly check the traffic stats on all of them (like every good webmaster should)
One of my sites has an Alexa ranking of 171,246 (pretty good... right?) Another has an Alexa rank of 4,276,996 (which is lousy) But according to my analyzing stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.
What does this tell us?
It tells us the one with the higher rank is being visited by a few people who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) But the site that's actually doing better is being visited by real people who don't find it necessary to have Alexa monitor their browsing habits.
A lot of SEO companies will use the Alexa rank to show their customers "proof" that they're earning their money. ("see, your Alexa rank has gone up... so keep paying me") But remember this... Alexa rank is NO indication of how well a website is actually doing!
So, what gets your website listed on the first couple pages of the search engines? In a word... "Relevant Content" (O.K. in 2 words)
Search engines are only concerned with showing relevant search results for a persons "keyword search query". Search engines make their money by showing their advertisements to as many people as possible, and having as many people as possible clicking on those sponsored listings.
If their search results are useless to their visitors, people will stop using their search engines, and start using a different search engine. No visitors... no revenue for the search engine.
So while there are a number of important techniques you need to use for a higher search listing (back links, internal linking, proper meta tags and keyword percentage, to name a few) Remember... relevant content is king! And as the search engines become more sophisticated, relevant content on your website will only continue to become more important.
There are also many other factors that play a role in getting your website listed at the top of the search engines. It takes consistent effort and continual learning to keep up with the ever changing algorithms of the search engines, and a quality SEO person (or company) will continue to learn and keep up with the changes.
But remember... there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO company, and they won't tell you their methods for increasing your website's listing (because they say it's "proprietary information") then I recommend immediately finding someone else to talk with about your website's SEO.
A quality (and honest) SEO company should have no problem telling you what methods they will use to increase your website's exposure on the search engines. So before you give anyone (or any company) your money, there are a few questions you should ask them first...
9 Important questions to ask your SEO company BEFORE you hire them!
And yes, SEO is something you can effectively do yourself, but it does take a lot of time and effort, and most business owners have better things to spend their time on. That's why you hire an SEO company... to do the work for you. They provide a service, and you pay them for that service.
What Is Search Engine Optimisation (SEO) Anyways?
Search Engine Optimization may not be a turn you are familiar with, but is something that is crucial to your company's success. Search Engine Optimization or SEO is essentially what helps current and potential customers find your website. It is the keywords used to help your company be found on any search engine platform, such as Google. Proper SEO can give your company more visibility and the ability to reach more customers online.
If you are not the most technologically savvy business owner, finding a company that can help you with your SEO capabilities can be extremely beneficial. The key difficulty will be finding a company near you that can help you without breaking your budget. Asking your peers is a great way to get started with finding a company near you. With technology ever-changing, it is very likely that another business owner you know has hired help with Search Engine Optimization in the past.
Of course, once you have some ideas in mind, you can go to Google to learn more. Google is an excellent source for doing some quick research on the company you are considering. You will be able to learn more information about the services they offer, the costs, and most importantly read reviews from people like you who have paid for help in the past. Once you have narrowed down your list of companies, you can begin contacting them individually.
There are several things to consider when choosing which SEO company you should use. First, just because the company has a great ranking does not always mean they will be the best option for you. Some companies have been around for a longer amount of time and have higher search rankings, but may not specialize in Search Engine Optimization. Many companies offer a variety of services, but do not focus specifically on the ones you need.
Also, some larger companies may have a large number of customers. This means you may not receive the individualized help that you would like. This can also lead to a longer amount of turnaround time for the completion of your services. Working with a smaller company can be extremely beneficial if you want personalized care.
Another big question to consider is if the company offers services to a business of your size. Often, larger companies may want to work with larger clientele. If you are a company that is just starting out and needs a lot of help with your SEO then you will want to find a company that is willing to work with you. If you are a larger company that needs quick, less personalized care, then working with a big company may be great for your needs.
Something else to remember is that an amazing website does not always equate to a better company. Do not go with the first company that looks good online, make sure you speak to the employees that work there and get to know what exactly they have to offer. Compare the amount of time the companies you are considering will take to complete their services. Of course, you will also want to compare the price they are asking for their help.
Where you live will be a huge factor in the amount of SEO companies available in your area. Larger cities will have more options and will make narrowing your search down even more difficult. Smaller cities may have smaller companies as well, which can be both a benefit and negative depending on the quality of the companies available. Overall, finding the best Search Engine Optimization company can be a difficult but crucial part of business ownership.