When it comes to the success of digital marketing Knoxville Knox County and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.
Why Are We The Best SEO Service In Knoxville Knox County
It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.
What Is Search Engine Optimisation (SEO) Anyways?
SEO can be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a website at the top of the search engines.
First... the search engines are constantly changing their algorithms in an effort to bring you the most relevant website listings for your search query. Search engines also change their algorithms to stay ahead of the dishonest companies that quickly learn how to manipulate the search results.
As soon as the search engines change the way they list websites, there are unscrupulous people who go right to work trying to figure out how to cheat the system.
These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, stay away from them at all cost! Sure your website will get a high listing rather quickly using black hat techniques, but as soon as the search engines figure out what you're doing, they will likely ban your website from their listings altogether (forever). And sooner or later, they will figure it out.
Second... There's a lot of misnomers about what's more important when it comes to SEO. Some so called SEO gurus will have you believe page rank is the most important thing when it comes to search engine listings. This is simply not true.
Page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but SERPs (or Search Engine Results Page) is what really counts.
"Page Rank" is Google's way of putting a number to the authority of a site. If they believe your site is important, they'll give you a higher PR.
But it doesn't mean the authority of your site will get you indexed for you main keywords.
There are thousands, perhaps even millions, of websites that have a low page rank, but are listed on the first page of the major search engines (including Google), for some top keywords. By contrast, there are just as many high PR ranking web pages, that are buried in "no mans land" when it comes to the search engines (including Google).
Also, the other major search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't really care about your "Google Page Rank" at all. They only care about giving their visitors relevant search results.
So ask yourself this... would you rather have a low Google PR of 1 or 2, and be listed on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results, where no one will ever find you..? I think the answer is obvious.
One of the websites I built for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (since it's been live on the internet). But it has been on the first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've heard about?
Alexa rank is supposed to be an indication of how much traffic a website gets. The lower the number... the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (out of the millions of websites on the internet) your site is the 50,000th most popular site there is.
If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000th most popular site on the internet.
But here's the truth... Alexa ranking is NOT an acurate measure! It only registers websites that are visited by people who have the Alexa toolbar installed in their browsers (mostly SEO companies and web developers) So it doesn't count actual visitors to a website.
Here's a statistic that proved this fact to me...
I currently have a dozen websites I maintain, and I regularly check the traffic stats on all of them (like every good webmaster should)
One of my sites has an Alexa ranking of 171,246 (pretty good... right?) Another has an Alexa rank of 4,276,996 (which is lousy) But according to my analyzing stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.
What does this tell us?
It tells us the one with the higher rank is being visited by a few people who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) But the site that's actually doing better is being visited by real people who don't find it necessary to have Alexa monitor their browsing habits.
A lot of SEO companies will use the Alexa rank to show their customers "proof" that they're earning their money. ("see, your Alexa rank has gone up... so keep paying me") But remember this... Alexa rank is NO indication of how well a website is actually doing!
So, what gets your website listed on the first couple pages of the search engines? In a word... "Relevant Content" (O.K. in 2 words)
Search engines are only concerned with showing relevant search results for a persons "keyword search query". Search engines make their money by showing their advertisements to as many people as possible, and having as many people as possible clicking on those sponsored listings.
If their search results are useless to their visitors, people will stop using their search engines, and start using a different search engine. No visitors... no revenue for the search engine.
So while there are a number of important techniques you need to use for a higher search listing (back links, internal linking, proper meta tags and keyword percentage, to name a few) Remember... relevant content is king! And as the search engines become more sophisticated, relevant content on your website will only continue to become more important.
There are also many other factors that play a role in getting your website listed at the top of the search engines. It takes consistent effort and continual learning to keep up with the ever changing algorithms of the search engines, and a quality SEO person (or company) will continue to learn and keep up with the changes.
But remember... there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO company, and they won't tell you their methods for increasing your website's listing (because they say it's "proprietary information") then I recommend immediately finding someone else to talk with about your website's SEO.
A quality (and honest) SEO company should have no problem telling you what methods they will use to increase your website's exposure on the search engines. So before you give anyone (or any company) your money, there are a few questions you should ask them first...
9 Important questions to ask your SEO company BEFORE you hire them!
And yes, SEO is something you can effectively do yourself, but it does take a lot of time and effort, and most business owners have better things to spend their time on. That's why you hire an SEO company... to do the work for you. They provide a service, and you pay them for that service.
Importance of Keyword Analysis in Search Engine Optimization
How Keyword Rich Content is Directly Related to SEO for your Business
Ever wonder what SEO really is but were afraid to ask?
SEO is an acronym for "Search Engine Optimization". It's the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).
Google is the most widely used search engine but it's certainly not the only one. There's Bing, Yahoo!, AOL and others.
If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.
The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.
SEO isn't Rocket Science but it can be Complicated
When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.
If you're attempting search optimization on your own or more wisely hiring an SEO expert, it's important to be informed with certain SEO fundamentals before proceeding.
Search engines try to provide the most relevant results to a searcher's query. Whether it's an answer to a simple question like, "how many ounces are in a gallon?" to more complicated queries such as, "what is the best Chinese restaurant nearest to me?"
After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.
Know Your Audience and What Content They're Looking For
Why Content Marketing Plays a Big Role in SEO
First let's look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.
Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.
While it sounds time-consuming, quality content has benefits that reach beyond SEO.
Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.
The key is to ensure you are honing in on what actually matters to your audience.
It's imperative you know who would want to buy your products or services and what they're searching for in the search engines in order for them to find your website as the solution to their needs.
Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.
Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they're using in and around your industry.
Create SEO-Driven Content
Writing only for search engines usually makes your content boring. Typically that strategy won't help to convert your visitors into customers.
It's far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.
The underlying content is extremely important. Too many people skimp on content but it's one of the major anchors that tether you to Google's relevancy algorithms.
The problem we see a lot of entrepreneurs run into is them creating content "they" think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.
Being authentic is important but do so while factoring in the reason why you're creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.
Thin content with errors, or duplicate content and spun or spam content can really hurt you.
Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.
Content Creation for SEO Success
As you create content, you'll want to make sure each page is optimized for:
• Page speed,
• bot crawling,
• responsive friendliness, and
• overall findability.
An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.
Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.
Check the competition with content ideas to ensure you're on par with your competitors when it comes to covering topics and questions in the industry concerning your company.
Manage Your Keywords Wisely
The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.
To do this, you want to run your keywords and topics through a tool like Google's Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.
Be sure to take into account the relevance of the search to your audience.
The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.
Do not Spam the keywords!
This also means using different connotations of the same words over and over again within your content.
Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.
What Search Engines Are NOT Looking For
Search engine spiders only have a certain amount of data storage. If you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself and your business reputation in the long run.
At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.