Seo Web Design Company Knoxville Knox County

When it comes to the success of digital marketing Knoxville Knox County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

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Why Are We The Best SEO Service In Knoxville Knox County

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It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

search engine optimization on wordpress

SEO - What is SEO?

For anyone who doubts that link building is one of the most important factors in ranking at the top of the search engines, just type the phrase "miserable failure" into Google to see what happens. You will see the president of our nation coming up as number one. I find it very interesting that the words "miserable failure" do not appear a single time on George Bush's site. Why, you may ask, is this so?

This is so from a technique called Google bombing. Google spiders while they go out and index the world wide web, look for quantity and quality and relevance of links pointing to a website. A large group of politically minded astute computer people chose to link the words "miserable failure" to George Bush's site. In turn, they Google bombed him.

This alone is proof that linking is very affective to rank at the top of the search engines. It is a known fact that Google and the Google- bots are constantly surveying the entire net. In this process of surveying, they follow the links to and from almost every site on the internet. Google is currently indexing over 8 billion sites. You can imagine when their spiders and bots are trying to figure out who to put this at the top, they need to be able to use several factors. Linking becomes a democratic process. The more links you get, the more votes for you websites you obtain. The way Google sees it, is that the other websites are willing to link to you, so you must be important! They also look at how important and relevant the sites that link to you are. Therefore, it is not just quantity, it is also quality.

In my articles, I will always give some suggestions on things to avoid, as well as things to do. Two of the worst things to avoid in terms of linking are called link farms and webrings. Linkfarms and webrings are where hundreds and sometimes thousands of websites all agree to link to each other quickly. This is not a natural technique and therefore Google spiders will red flag and sometimes even ban sites from doing well in the rankings.

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What is SEO Article Writing? - SEO Copywriting Explained

Search Engine Optimization plays a very important role in your business. In this digital age, the search engine ranking of your business can be a crucial factor to your success. So, how can a business improve its placement in searches. With the help of SEO, your business can go from nowhere to many places. According to the recent data, 82% shoppers research for the product before making a purchase. If your business is not ranked higher in search engine results then you are surely going to lose out on sales. SEO is a technique to organically improve your business' search results.

SEO is a Necessity in this Digital Age
It's tough for business' to capture customers attention in this cluttered advertising world where everything is overloaded with information. Search Engine Optimization is one way to capture the online world's attention with guaranteed results. With many business' already implemented SEO, it will be foolish to ignore this marketing strategy. So business' do spend a lot on SEO. So Search Engine Optimization has become an investment. You will not get results overnight and has to have patience, but in the long run it will be more than worth it.

How an SEO/Digital Marketing Agency can Help
Many in the organization are not well versed with SEO and other forms of digital marketing. So in this complex age of digital marketing many businesses are turning to digital marketing agency for help. They hire digital marketers as consultant or give SEO training to their staff from industrial trainers in digital marketing. So looking to outsource your SEO work often helps because of its complexity. Search Engine Optimization will surely benefit your business by leaps and bounds.

Implement SEO and to get noticed, get visitors and get sales!


Blue Collar SEO Services Knoxville Knox County 

Knox County Seo Web Design Company

 

Small Business Seo Company Knoxville Knox County

When it comes to the success of digital marketing Knoxville Knox County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

online marketing for small businesses

Why Are We The Best SEO Service In Knoxville Knox County

search engine optimization digital marketing

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

search engine optimization cost

Hire A Quality Search Engine Optimization Company For Your Business

WordPress and SEO go hand in hand because the search engines favor the WordPress blogging platform to a high extent. If you have a WordPress blog, then you probably will receive a higher ranking than other websites. Reasonably, your chances will be improved if you get some things right initially. You can choose any topic out there and there will be loads of WordPress blogs covering that topic. But, for many different causes, they do not all have excellent search engine rankings. You have to learn how to optimize your WordPress blog for the search engines. Ensure that you place specific things in motion so that you will be ranked highly for your keyword.

Paid themes are a safer way to go and do not use advertisements. If you can meet the expense, you should initially select a high class theme that is not shared and this will allow you less hassles.

Have Trackbacks in Your Comments:

One of the main things that helps your WordPress blog get excellent ranking is the trackbacks. This makes it simple to have links made in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and making a backlink for you. If you do your homework, you will learn that most of well populated WordPress blogs have trackbacks turned on. This is a method for allowing others to link to your article if they found it fascinating.

Sprinkle Keywords in Your Content:

Even if you run your site on the WordPress platform that doesn't mean that you can waive off the basic principles of SEO. You should always maintain a decent keyword density in your articles so that you're not completely ignoring this aspect. Don't stuff too many keywords into your content but weave them in at targeted locations that seem vital; beef up your synonym use to keep from repeating your keywords too many times within your article.

WordPress blogs do seem to have a distinct advantage when it comes to optimizing for search engines. It's the small stuff that will make or break you no matter how huge or small your blog may be at the second. Why aren't you getting started yet? Now your blog can be a huge player in a really huge pond. These three things can help make that happen.

online marketing for small businesses

Search Engine Optimization (SEO) - Article

The success of a Website is dependent on the quality and quantity of its content. The content of web pages should be structured around keywords.

Google has this week - July 20th 2008 - enhanced its free keyword research tool to include numerical data. This tool previously employed horizontal bar charts to show only relative frequency of searches. Both averaged monthly numbers over the last year and latest month figures are displayed. This numerical data can be downloaded into a spreadsheet where further information, such as competition counts and keyword popularity index (KEI), can be added/calculated with other sources. This is a timely replacement for Yahoo's once popular free keyword research tool - inventory.overture.com which became unreliable, was last updated in January 2007 and has recently been withdrawn.

Keyword research is the art of uncovering and selecting good keywords for your web site and keyword research tools are designed to identify those best keywords that have the potential to attract targeted visitors. The aim of search engine optimization (SEO) is to increase targeted web site traffic.

The top five search engines (SEs) - Google (53%), Yahoo (19.9%), MSN (12.9%), AOL (5.6%) and Ask (1.7%) provide 93.7% of global searches. About 80% of visitors to web sites arrive from SEs. Keyword research tools provide access to SE logs. Ideally, search engine optimizers would have access to all this data but no keyword research tool can accurately identify every search conducted for a given keyword.

The new problem for commercial keyword research tools is that they use databases that are tiny compared to that of Google. Wordtracker, for example, one of the most popular subscription keyword research tools, acquires search engine data from two meta search engines viz. DogPile.com and MetaCrawler.com. Although a meta search engine, such as MetaCrawler.com may display results obtained from sources including Google, MSN, and Yahoo, its database is confined to its own search data. A search today for "life expectancy" on Wordtracker gave a count of 171 compared to 550,000 on Google. Furthermore, the data included by Wordtracker is from the last 90 - 100 days compared to Google's monthly figures. One can calculate that for every 9,000 searches on Google for this keyword there is only one search on the combined Dogpile.com and MetaCrawler.com.

"The long tail" is a concept that has been working its way recently through the SEO community. The principle of the long tail keywords is the opposite of concentrating on the top short tail keywords. Long tail keywords are the thousands of keywords and key phrases that send the majority of traffic from the search engines to web sites.

Those that focus solely on the top 10-20 popular keywords may be missing out on most of the potential traffic. There is opportunity here for search engine optimizers. An analysis of the latest 250,000 referrals from the search engines to my website 2womenshealth.com, showed that my top performing keyword provided 4341 visitors. 24 keywords were individually responsible for more than 100 referrals with a total of 20,728 visitors. 1315 keywords each with less than 100 referrals accounted for 229,272 (91.7%).

Competition for short tail keywords is enormous. There were 56,600,000 searches on Google for "vacations" last month. Unless you have an enormous web site such as Wikipedia.com (more than a million pages), there is no point in optimizing a web page for such a popular keyword. The competition is 115 million pages! Unless your page can be found in the top 20-30 positions on the search engine results pages (SERPs), it will receive no visitors from the search engines. The new Google Keyword Tool shows us that the long tail keyword "vacation review" had 9,900 searches last month and there are just 39,000 competitor pages. Successful search engine optimization for this keyword is more achievable.

It is possible with the newly enhanced Google Research Tool, to start with narrow searches of perhaps just one word, find related combination phrases or synonyms and gradually drill down to provide good long tail keywords. This tool provides the largest database available for the purpose and is a long-awaited addition for search engine optimizers. Enthusiasts now have access to an enormous supply of niche keywords previously beyond their wildest dreams.


Blue Collar SEO Services Knoxville Knox County 

Knox County Seo Web Design Company

 

Expert Seo Company Knoxville Knox County

When it comes to the success of digital marketing Knoxville Knox County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

online marketing and advertising

Why Are We The Best SEO Service In Knoxville Knox County

search engine optimization cost

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

seo agency for small business

Link Building - Search Engine Optimization Golden Key

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you've spent time online recently, you've probably read the term "SEO," or "Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs what is known as a "conversion action." That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.

Simply put, SEO is marketing through an understanding of how search algorithms work combined with a knowledge of what human users might search for. The end goal is to create a site that contains words for which people will likely search when looking for information such as that contained on your site.

SEO is an extremely powerful tool online - use SEO wisely!

seo agency for small business

SEO Services

WordPress and SEO go hand in hand because the search engines favor the WordPress blogging platform to a high extent. If you have a WordPress blog, then you probably will receive a higher ranking than other websites. Reasonably, your chances will be improved if you get some things right initially. You can choose any topic out there and there will be loads of WordPress blogs covering that topic. But, for many different causes, they do not all have excellent search engine rankings. You have to learn how to optimize your WordPress blog for the search engines. Ensure that you place specific things in motion so that you will be ranked highly for your keyword.

Paid themes are a safer way to go and do not use advertisements. If you can meet the expense, you should initially select a high class theme that is not shared and this will allow you less hassles.

Have Trackbacks in Your Comments:

One of the main things that helps your WordPress blog get excellent ranking is the trackbacks. This makes it simple to have links made in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and making a backlink for you. If you do your homework, you will learn that most of well populated WordPress blogs have trackbacks turned on. This is a method for allowing others to link to your article if they found it fascinating.

Sprinkle Keywords in Your Content:

Even if you run your site on the WordPress platform that doesn't mean that you can waive off the basic principles of SEO. You should always maintain a decent keyword density in your articles so that you're not completely ignoring this aspect. Don't stuff too many keywords into your content but weave them in at targeted locations that seem vital; beef up your synonym use to keep from repeating your keywords too many times within your article.

WordPress blogs do seem to have a distinct advantage when it comes to optimizing for search engines. It's the small stuff that will make or break you no matter how huge or small your blog may be at the second. Why aren't you getting started yet? Now your blog can be a huge player in a really huge pond. These three things can help make that happen.


Blue Collar SEO Services Knoxville Knox County 

Knox County Seo Web Design Company

 

Best Seo Services Company Knoxville Knox County

When it comes to the success of digital marketing Knoxville Knox County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

online marketing and advertising

Why Are We The Best SEO Service In Knoxville Knox County

online marketing for small businesses

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

ecommerce seo agency

Importance of Keyword Analysis in Search Engine Optimization

Search Engine Optimization has always been considered to be more of an art than science, and the landscape of SEO is constantly changing as Google changes its algorithms. That's why it's always a good idea for most businesses and website owners to have an SEO expert on hand to guide them in their SEO campaigns.

For those who don't employ an SEO expert, keeping up with the changes in current SEO best practices can be tough, but at least the basic best SEO strategies can be identified. If you rely on a website for business and an income, here are some of the main best SEO strategies that you need to be aware of in 2017.

Improve the user experience

Even if you do get your website ranked highly in Google, if visitors to your site leave as fast they arrived, you won't keep that position for very long. Making sure that a website is easy to navigate and is attractive is as important as the content and back-links. High bounce rates and low click through rates will both get your site demoted by Goole.

Optimize your site for mobile

Optimizing for mobile has been important for a long time, but now it is essential. Towards the end of 2016, mobile views overtook desktop views for the first time and now, Google has switched to using mobile versions of websites as the primary index source.

Keyword research is still important

Optimizing your site for keywords is still important for SEO, but Google is getting smarter at recognizing synonyms and related keywords. It' no longer enough to stuff your content full of a few keywords, you now need to use long-tailed keywords and related phrases that will increase the relevance of the content to the main keywords.

Link building still matters

Links to your site are still important and Google has confirmed that back-links are one of the top three ranking factors, so a link building strategy is still relevant for SEO in 2017. Links alone, however, will not guarantee a high-ranking for a site and they won't compensate for poor quality content or a badly designed site.

Optimize for voice search

As the accuracy of voice recognition improves, so the use of voice search will increase, so now is the time to add voice recognition optimization to your search engine optimization to-do list. Think about how people will speak their search, rather than type it, and then start including those spoken, long-tailed search terms in your content.

Check the speed of your site

With the growing importance of mobile, the speed of a site is going to become even more important in SEO. It has been estimated that, if a site visited on a mobile doesn't load within three seconds, more than half the users will quit and search for another site.

Think about user intent

Search engine optimization is not just about getting people to visit a website, it's a about getting the right people to visit a website. Think about what long-tailed keywords will attract the people who are more likely to turn into customers, rather than the casual browsers, who are great for the stats, but don't actually buy anything.

search engine optimization on wordpress

What is SEO Article Writing? - SEO Copywriting Explained

When it comes to the success of digital marketing and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization. Although this tutorial is not guaranteeing you the first place in major search engines, it does point out what one needs to do to be in the Search Engine Optimization game.

It is much easier than you think and this article is to guide, help and provide you with the basic and key for successful search engine optimization:

Step 1. Choose the right keywords

It is tough to be the best at everything and that includes Keyword Optimization. The first step of reaching the top of search results is identifying the right keywords. It can either be a single or multiple words or entire phrases. As you might already be aware of, most searches on the internet are made in the form of a question. Therefore, before you start writing down the keywords, you need to decide which keywords you want to focus on. These are the words people would type into the search engines in order to find your page, blog, website or product.

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word "shoe" is way too general. However, "Where can I find cheap shoes online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites will normally dominate these top spots. So, "the best holiday destination in Europe" is a much better phrase to focus on.

Here are my top tips for choosing the right Keywords:

1. Start with customers

Think about who your target audience or customers are. What are they likely to type into the search bar when they are looking for answers where your services can help them? Why not ask existing customers what they would search for?

2. Weigh up the competition

Although it is important for you to choose words that many of your target audience might be typing into search engines, they should not be words that bigger companies with the most muscles and bigger budget will compete for.

3. Use Google tools

Guess not only. Google has several good tools which can aid you find what is popular to search.

On Google Trends, a public web facility based on Google Search engine, shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages including a list of popular searches. You can also enter keywords and see how popular they are, compared with other phrases and ideas on similar terms - in order to choose the one that most are looking for.

You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise, you can just create an account and select using the "Keyword Planner" under the "Tools" menu.

Step 2. Customise Your Content

Once you have successfully chosen your keywords, there are a few other things you need to do in order get your site ranked high on search engines. One of such things is content creation. You have to create and distribute relevant and valuable content (such as speech, writing, photograph or any of the various arts) that attracts and engages your well-defined target audience. Content marketing helps us to attract new customers and build loyalty with existing customers.

For existing customers, this could also mean they take part of the relevant content that creates additional sales by learning more about your offer, and is more expensive products/ services than they have done previously. The following are few tips to consider during content creation:

1. Working actively with texts

Use keywords in the title and preamble of all the pages. Also, include the keywords in the body, the much higher up it is in the text, the better it is for your ranking.

However, be careful not to use your keywords too much. Google may interpret your site as a nonsense page which is only trying to attract traffic and you go down in search results. A rule of thumb is that your content should feel natural and interesting. Which of course is also important for your visitors.

2. Do not forget your photos!

Rename even your photos with your relevant keywords. This will make it possible for search engines index them and you can get hit even in image search. If you have the opportunity to enter an alternative text for each image, do not let go of such an opportunity.

Step 3. Get visits and links from others

The most important thing for search engines is to deliver good and relevant results, remember that's their primary business. Therefore, priority is given to websites that Search engines deems others rate high or think is good. An example is sites with links and many visitors who stay long to engage with the site. Therefore, this is really important to:

1. Make sure to get a lot of visits to the page

Ask family and friends to visit your website. Get the link or URL out there as often as possible, for example, you make a video, put it up on YouTube and the links there - but incorporate all the content on your site and link to it there.

2. Ask others to link to your site

Ask friends, business partners or customers to link to you, perhaps in exchange for a link back or share interesting tips in your field and let others get put up pieces of contents with a link to you.

3. Share your site on social media

Sharing your website and contents on social media (not forgetting Google+ Google for obvious reasons) is extremely important. It can provide visits to the website, more traffic, attention and higher rankings

4. Get visitors to share

Get others to share your site and contents on social media, using "share" buttons. AddThis is a one of the free tools allows you to instantly share or bookmark pages with one easy-to-use tool. AddThis can also get statistics on how much your content is shared.

Step 4. Revise the technical

Even how your site is built technically is important for your rankings. Here are some things you can do:

1. Use Google Webmaster Tools (Now Google Search Console)

The Google Search Console (aka Google webmaster) is an amazing tool which offers many tools that will aid you to thoroughly analyse your site. From this analysis, you can work on problem areas to make your site rank better on Search engines especially Google

2. Make Your Site Mobile Friendly,

With a good percentage of the world's population owning mobile devices these days, it makes sense to make sure that your site is mobile friendly. Mobile users also expects good mobile experience when they visit site.

If your site is not mobile friendly, it may rank lower in searches from mobile phones. Google recently Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results, therefore you can't go wrong with this offer.

3. Make sure the page is fast

A site that takes a long time to load will rank lower on search engines. Google has indicated in the past that site and page speeds is one of the signals used by its algorithm to rank pages.

Page speed is also important to user experience, the slower your site/page speed the more likely you will have high bounce rate and lower average time on your site. Some of the great tools which can help you with your site speed is Google Pagespeed Insights and GTmetrix. This are tools that empowers you to make decisions that increase the performance of your website.

Step 5. Use Web Analytics Tools

Use analytics to measure the outcome of your efforts or to determine which areas of your site are doing well. Google Analytics offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.

Example: Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.

Under the "acquisition" in Google Analytics select "all traffic" -> "Channels" -> "organic search" so you can under the "keyword" to see which keywords drive the most traffic and the "source" which search engine. Using Google webmaster tools, you have access to them in Google Analytics under "acquisitions" -> "search engine optimization".

Step 6. Use Google AdWords

Business regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it's profitable.

Many businesses use Google AdWords to archive these by creating highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately, increase sales.

I hope this article has given you an in-depth view of keyword optimization and you find one or more of the above tips useful.


Blue Collar SEO Services Knoxville Knox County 

Knox County Seo Web Design Company