Seo Optimization Company Pathfork Kentucky

When it comes to the success of digital marketing Pathfork Kentucky   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

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Why Are We The Best SEO Service In Pathfork Kentucky

online marketing for small businesses

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

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The Uses of SEO

The success of a Website is dependent on the quality and quantity of its content. The content of web pages should be structured around keywords.

Google has this week - July 20th 2008 - enhanced its free keyword research tool to include numerical data. This tool previously employed horizontal bar charts to show only relative frequency of searches. Both averaged monthly numbers over the last year and latest month figures are displayed. This numerical data can be downloaded into a spreadsheet where further information, such as competition counts and keyword popularity index (KEI), can be added/calculated with other sources. This is a timely replacement for Yahoo's once popular free keyword research tool - inventory.overture.com which became unreliable, was last updated in January 2007 and has recently been withdrawn.

Keyword research is the art of uncovering and selecting good keywords for your web site and keyword research tools are designed to identify those best keywords that have the potential to attract targeted visitors. The aim of search engine optimization (SEO) is to increase targeted web site traffic.

The top five search engines (SEs) - Google (53%), Yahoo (19.9%), MSN (12.9%), AOL (5.6%) and Ask (1.7%) provide 93.7% of global searches. About 80% of visitors to web sites arrive from SEs. Keyword research tools provide access to SE logs. Ideally, search engine optimizers would have access to all this data but no keyword research tool can accurately identify every search conducted for a given keyword.

The new problem for commercial keyword research tools is that they use databases that are tiny compared to that of Google. Wordtracker, for example, one of the most popular subscription keyword research tools, acquires search engine data from two meta search engines viz. DogPile.com and MetaCrawler.com. Although a meta search engine, such as MetaCrawler.com may display results obtained from sources including Google, MSN, and Yahoo, its database is confined to its own search data. A search today for "life expectancy" on Wordtracker gave a count of 171 compared to 550,000 on Google. Furthermore, the data included by Wordtracker is from the last 90 - 100 days compared to Google's monthly figures. One can calculate that for every 9,000 searches on Google for this keyword there is only one search on the combined Dogpile.com and MetaCrawler.com.

"The long tail" is a concept that has been working its way recently through the SEO community. The principle of the long tail keywords is the opposite of concentrating on the top short tail keywords. Long tail keywords are the thousands of keywords and key phrases that send the majority of traffic from the search engines to web sites.

Those that focus solely on the top 10-20 popular keywords may be missing out on most of the potential traffic. There is opportunity here for search engine optimizers. An analysis of the latest 250,000 referrals from the search engines to my website 2womenshealth.com, showed that my top performing keyword provided 4341 visitors. 24 keywords were individually responsible for more than 100 referrals with a total of 20,728 visitors. 1315 keywords each with less than 100 referrals accounted for 229,272 (91.7%).

Competition for short tail keywords is enormous. There were 56,600,000 searches on Google for "vacations" last month. Unless you have an enormous web site such as Wikipedia.com (more than a million pages), there is no point in optimizing a web page for such a popular keyword. The competition is 115 million pages! Unless your page can be found in the top 20-30 positions on the search engine results pages (SERPs), it will receive no visitors from the search engines. The new Google Keyword Tool shows us that the long tail keyword "vacation review" had 9,900 searches last month and there are just 39,000 competitor pages. Successful search engine optimization for this keyword is more achievable.

It is possible with the newly enhanced Google Research Tool, to start with narrow searches of perhaps just one word, find related combination phrases or synonyms and gradually drill down to provide good long tail keywords. This tool provides the largest database available for the purpose and is a long-awaited addition for search engine optimizers. Enthusiasts now have access to an enormous supply of niche keywords previously beyond their wildest dreams.

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SEO - What is SEO?

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for "Search Engine Optimization". It's the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it's certainly not the only one. There's Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn't Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you're attempting search optimization on your own or more wisely hiring an SEO expert, it's important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher's query. Whether it's an answer to a simple question like, "how many ounces are in a gallon?" to more complicated queries such as, "what is the best Chinese restaurant nearest to me?"

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They're Looking For

Why Content Marketing Plays a Big Role in SEO

First let's look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It's imperative you know who would want to buy your products or services and what they're searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they're using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won't help to convert your visitors into customers.

It's far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it's one of the major anchors that tether you to Google's relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content "they" think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you're creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you'll want to make sure each page is optimized for:

• Page speed,

• bot crawling,

• responsive friendliness, and

• overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you're on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google's Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.


Blue Collar SEO Services Pathfork Kentucky 

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