When it comes to the success of digital marketing Hi Hat Kentucky and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.
Why Are We The Best SEO Service In Hi Hat Kentucky
It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.
The Uses of SEO
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.
What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.
Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.
The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.
Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).
There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."
And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.
A Revolution in Keyword Research and Search Engine Optimization
WordPress and SEO go hand in hand because the search engines favor the WordPress blogging platform to a high extent. If you have a WordPress blog, then you probably will receive a higher ranking than other websites. Reasonably, your chances will be improved if you get some things right initially. You can choose any topic out there and there will be loads of WordPress blogs covering that topic. But, for many different causes, they do not all have excellent search engine rankings. You have to learn how to optimize your WordPress blog for the search engines. Ensure that you place specific things in motion so that you will be ranked highly for your keyword.
Paid themes are a safer way to go and do not use advertisements. If you can meet the expense, you should initially select a high class theme that is not shared and this will allow you less hassles.
Have Trackbacks in Your Comments:
One of the main things that helps your WordPress blog get excellent ranking is the trackbacks. This makes it simple to have links made in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and making a backlink for you. If you do your homework, you will learn that most of well populated WordPress blogs have trackbacks turned on. This is a method for allowing others to link to your article if they found it fascinating.
Sprinkle Keywords in Your Content:
Even if you run your site on the WordPress platform that doesn't mean that you can waive off the basic principles of SEO. You should always maintain a decent keyword density in your articles so that you're not completely ignoring this aspect. Don't stuff too many keywords into your content but weave them in at targeted locations that seem vital; beef up your synonym use to keep from repeating your keywords too many times within your article.
WordPress blogs do seem to have a distinct advantage when it comes to optimizing for search engines. It's the small stuff that will make or break you no matter how huge or small your blog may be at the second. Why aren't you getting started yet? Now your blog can be a huge player in a really huge pond. These three things can help make that happen.