Local Seo Company Chattanooga Hamilton County

When it comes to the success of digital marketing Chattanooga Hamilton County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

ecommerce seo agency

Why Are We The Best SEO Service In Chattanooga Hamilton County

online marketing and advertising

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

ecommerce seo agency

SEO - What is SEO?

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

ecommerce seo agency

Best SEO Strategies For 2017

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.


Blue Collar SEO Services Chattanooga Hamilton County 

Hamilton County Top Seo Companies

 

Best Seo Company Chattanooga Hamilton County

When it comes to the success of digital marketing Chattanooga Hamilton County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

search engine optimization digital marketing

Why Are We The Best SEO Service In Chattanooga Hamilton County

seo agency bristol

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

seo agency for small business

SEO - 3 Most Important Aspects

In this competitive market, marketers not only promote their organizations through traditional forms of promotion but also through the modern age Internet.

A business owner can promote the organization using online banners, website, posting online articles, online press releases or advertisements. However, search engine optimization is a process that enables you to establish an online reputation of yourself. It is a unique process of promotion of company's site over the Internet. Effective and proper use can help promote the website of the organization. A marketer can prepare the brand image of the corporation in an effective manner among the customers.

In this process, several types of techniques are used to promote the organization's website. Keyword analysis is one of the techniques of this process. The significance of this kind of technique is that you can get an opportunity to reach out to your customers. This is possible as a marketer can undergo complete research and analysis. This research and in-depth analysis enable a marketer to zero on in those words which are often used and typed by your target customers. These words are called the keywords and they are also closely related to your industry or the business of your organization. For instance, you are running a business of ice-cream parlor. If you want to publish your website on the Internet, you need to research those keywords that are commonly used by the target audiences. A marketer can then use these keywords in the content of the website. When you use these keywords in the content of the site, your web page gets accessed to the target visitors. A person can use these keywords for the purpose of making the web pages accessible to the target customers. The content should contain a reasonable proportion of the keywords in the content of the website. If you use it in excess, your site can be considered as spam. Appropriate use of keywords can make the content easily accessible without being rated as spam. The search engines also easily recognize the content as relevant. This helps the website of the company in being indexed in the first few pages of the search engines. All these factors make the keyword analysis vital and relevant.

seo digital agency

The Uses of SEO

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for "Search Engine Optimization". It's the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it's certainly not the only one. There's Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn't Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you're attempting search optimization on your own or more wisely hiring an SEO expert, it's important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher's query. Whether it's an answer to a simple question like, "how many ounces are in a gallon?" to more complicated queries such as, "what is the best Chinese restaurant nearest to me?"

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They're Looking For

Why Content Marketing Plays a Big Role in SEO

First let's look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It's imperative you know who would want to buy your products or services and what they're searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they're using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won't help to convert your visitors into customers.

It's far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it's one of the major anchors that tether you to Google's relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content "they" think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you're creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you'll want to make sure each page is optimized for:

• Page speed,

• bot crawling,

• responsive friendliness, and

• overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you're on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google's Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.


Blue Collar SEO Services Chattanooga Hamilton County 

Hamilton County Top Seo Companies

 

Top Seo Companies Chattanooga Hamilton County

When it comes to the success of digital marketing Chattanooga Hamilton County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

seo digital agency

Why Are We The Best SEO Service In Chattanooga Hamilton County

search engine optimization on wordpress

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

seo digital agency

SEO - 3 Most Important Aspects

Search Engine Optimization plays a very important role in your business. In this digital age, the search engine ranking of your business can be a crucial factor to your success. So, how can a business improve its placement in searches. With the help of SEO, your business can go from nowhere to many places. According to the recent data, 82% shoppers research for the product before making a purchase. If your business is not ranked higher in search engine results then you are surely going to lose out on sales. SEO is a technique to organically improve your business' search results.

SEO is a Necessity in this Digital Age
It's tough for business' to capture customers attention in this cluttered advertising world where everything is overloaded with information. Search Engine Optimization is one way to capture the online world's attention with guaranteed results. With many business' already implemented SEO, it will be foolish to ignore this marketing strategy. So business' do spend a lot on SEO. So Search Engine Optimization has become an investment. You will not get results overnight and has to have patience, but in the long run it will be more than worth it.

How an SEO/Digital Marketing Agency can Help
Many in the organization are not well versed with SEO and other forms of digital marketing. So in this complex age of digital marketing many businesses are turning to digital marketing agency for help. They hire digital marketers as consultant or give SEO training to their staff from industrial trainers in digital marketing. So looking to outsource your SEO work often helps because of its complexity. Search Engine Optimization will surely benefit your business by leaps and bounds.

Implement SEO and to get noticed, get visitors and get sales!

ecommerce seo agency

SEO - What is SEO?

In this competitive market, marketers not only promote their organizations through traditional forms of promotion but also through the modern age Internet.

A business owner can promote the organization using online banners, website, posting online articles, online press releases or advertisements. However, search engine optimization is a process that enables you to establish an online reputation of yourself. It is a unique process of promotion of company's site over the Internet. Effective and proper use can help promote the website of the organization. A marketer can prepare the brand image of the corporation in an effective manner among the customers.

In this process, several types of techniques are used to promote the organization's website. Keyword analysis is one of the techniques of this process. The significance of this kind of technique is that you can get an opportunity to reach out to your customers. This is possible as a marketer can undergo complete research and analysis. This research and in-depth analysis enable a marketer to zero on in those words which are often used and typed by your target customers. These words are called the keywords and they are also closely related to your industry or the business of your organization. For instance, you are running a business of ice-cream parlor. If you want to publish your website on the Internet, you need to research those keywords that are commonly used by the target audiences. A marketer can then use these keywords in the content of the website. When you use these keywords in the content of the site, your web page gets accessed to the target visitors. A person can use these keywords for the purpose of making the web pages accessible to the target customers. The content should contain a reasonable proportion of the keywords in the content of the website. If you use it in excess, your site can be considered as spam. Appropriate use of keywords can make the content easily accessible without being rated as spam. The search engines also easily recognize the content as relevant. This helps the website of the company in being indexed in the first few pages of the search engines. All these factors make the keyword analysis vital and relevant.


Blue Collar SEO Services Chattanooga Hamilton County 

Hamilton County Top Seo Companies

 

Expert Seo Company Chattanooga Hamilton County

When it comes to the success of digital marketing Chattanooga Hamilton County   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

search engine optimization how it works

Why Are We The Best SEO Service In Chattanooga Hamilton County

search engine optimization digital marketing

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

online marketing and advertising

Link Building - Search Engine Optimization Golden Key

Search Engine Optimisation? It can be overwhelming. Full of jargon, terms, stats, and keywords.

Or at least, that's what you've been led to believe.

Today? We're changing all of that.

Because we're here to tell you that Search Engine Optimisation (SEO) doesn't have to be difficult!

In fact, it's such a simple concept we're able to break it down into just 6 easily defined parts!

1. Search Engine Optimisation starts with assuming the role of customers in your target market, and asking yourself the following question: "What phrases am I going to put into Google to find what I'm looking for?" That's right, phrases! While you may have heard these referred to as 'Keywords', this doesn't mean they're limited to just a single word.

2. Select the 5-10 phrases that you feel:

• Are related to your business, industry or niche.

• Are likely to be used most often.

• You have knowledge in and can write about.

Check the number of users searching using these phrases, and where you currently rank for them. The guide on keyword research will help with creating your list. Optimise your website for these phrases and generate links following our killer strategies outlined later in this guide. Wait three months, measure your progress, re-evaluate and make additional changes!

3 Quick & Simple Lessons In Search Engine Optimisation

Lesson 1 - What Do The Components Of A Result In Google Mean?

One of the best places to learn about SEO is so obvious it hurts! Where is this? Google's search results pages! Through examining the components of a result in Google, you can learn a lot about how the effective use of Search Engine Optimisation (SEO) can help your business!

Lesson 3 - How Does Google Decide On The Order Of Search Results? Chances are you've searched more than once using the following phrase: 'How does Google rank websites?'

The results of this search includes literally hundreds of articles all looking to answer this exact question.

But the truth of the matter?

It's complicated!

Like the Colonel's eleven secret herbs and spices, Google are highly secretive as to how they decide on page rankings. But through the power of deduction, we now have a good understanding of just how this works!

And here's how:

Google uses the a web crawling bot called Googlebot, which crawls the internet to both:

1. Discover new pages.

2. Update existing ones.

As it does this, it follows every link it finds through to every web page. Creating an index of this content as it goes. This index is then run through a complex - and secretive! - algorithm that scores every web page it finds.

Yes, every one!

It then rates these for relevancy against every possible search phrase. The most relevant website for a specific search phrase? This is positioned first! Pages that implement Search Engine Optimisation (SEO) techniques like those outlined in this guide are able to send clearer signals to the Googlebot that yes, this site is the one you're looking for. Boosting their rating and increasing their search position!

search engine optimization digital marketing

Importance of Keyword Analysis in Search Engine Optimization

Search Engine Optimization plays a very important role in your business. In this digital age, the search engine ranking of your business can be a crucial factor to your success. So, how can a business improve its placement in searches. With the help of SEO, your business can go from nowhere to many places. According to the recent data, 82% shoppers research for the product before making a purchase. If your business is not ranked higher in search engine results then you are surely going to lose out on sales. SEO is a technique to organically improve your business' search results.

SEO is a Necessity in this Digital Age
It's tough for business' to capture customers attention in this cluttered advertising world where everything is overloaded with information. Search Engine Optimization is one way to capture the online world's attention with guaranteed results. With many business' already implemented SEO, it will be foolish to ignore this marketing strategy. So business' do spend a lot on SEO. So Search Engine Optimization has become an investment. You will not get results overnight and has to have patience, but in the long run it will be more than worth it.

How an SEO/Digital Marketing Agency can Help
Many in the organization are not well versed with SEO and other forms of digital marketing. So in this complex age of digital marketing many businesses are turning to digital marketing agency for help. They hire digital marketers as consultant or give SEO training to their staff from industrial trainers in digital marketing. So looking to outsource your SEO work often helps because of its complexity. Search Engine Optimization will surely benefit your business by leaps and bounds.

Implement SEO and to get noticed, get visitors and get sales!


Blue Collar SEO Services Chattanooga Hamilton County 

Hamilton County Top Seo Companies