When it comes to the success of digital marketing Dalton Georgia and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.
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It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.
SEO Tips to Get Your Website to the Top of Search Engines
Search Engine Optimization has always been considered to be more of an art than science, and the landscape of SEO is constantly changing as Google changes its algorithms. That's why it's always a good idea for most businesses and website owners to have an SEO expert on hand to guide them in their SEO campaigns.
For those who don't employ an SEO expert, keeping up with the changes in current SEO best practices can be tough, but at least the basic best SEO strategies can be identified. If you rely on a website for business and an income, here are some of the main best SEO strategies that you need to be aware of in 2017.
Improve the user experience
Even if you do get your website ranked highly in Google, if visitors to your site leave as fast they arrived, you won't keep that position for very long. Making sure that a website is easy to navigate and is attractive is as important as the content and back-links. High bounce rates and low click through rates will both get your site demoted by Goole.
Optimize your site for mobile
Optimizing for mobile has been important for a long time, but now it is essential. Towards the end of 2016, mobile views overtook desktop views for the first time and now, Google has switched to using mobile versions of websites as the primary index source.
Keyword research is still important
Optimizing your site for keywords is still important for SEO, but Google is getting smarter at recognizing synonyms and related keywords. It' no longer enough to stuff your content full of a few keywords, you now need to use long-tailed keywords and related phrases that will increase the relevance of the content to the main keywords.
Link building still matters
Links to your site are still important and Google has confirmed that back-links are one of the top three ranking factors, so a link building strategy is still relevant for SEO in 2017. Links alone, however, will not guarantee a high-ranking for a site and they won't compensate for poor quality content or a badly designed site.
Optimize for voice search
As the accuracy of voice recognition improves, so the use of voice search will increase, so now is the time to add voice recognition optimization to your search engine optimization to-do list. Think about how people will speak their search, rather than type it, and then start including those spoken, long-tailed search terms in your content.
Check the speed of your site
With the growing importance of mobile, the speed of a site is going to become even more important in SEO. It has been estimated that, if a site visited on a mobile doesn't load within three seconds, more than half the users will quit and search for another site.
Think about user intent
Search engine optimization is not just about getting people to visit a website, it's a about getting the right people to visit a website. Think about what long-tailed keywords will attract the people who are more likely to turn into customers, rather than the casual browsers, who are great for the stats, but don't actually buy anything.
A Revolution in Keyword Research and Search Engine Optimization
Search Engine Optimization may not be a turn you are familiar with, but is something that is crucial to your company's success. Search Engine Optimization or SEO is essentially what helps current and potential customers find your website. It is the keywords used to help your company be found on any search engine platform, such as Google. Proper SEO can give your company more visibility and the ability to reach more customers online.
If you are not the most technologically savvy business owner, finding a company that can help you with your SEO capabilities can be extremely beneficial. The key difficulty will be finding a company near you that can help you without breaking your budget. Asking your peers is a great way to get started with finding a company near you. With technology ever-changing, it is very likely that another business owner you know has hired help with Search Engine Optimization in the past.
Of course, once you have some ideas in mind, you can go to Google to learn more. Google is an excellent source for doing some quick research on the company you are considering. You will be able to learn more information about the services they offer, the costs, and most importantly read reviews from people like you who have paid for help in the past. Once you have narrowed down your list of companies, you can begin contacting them individually.
There are several things to consider when choosing which SEO company you should use. First, just because the company has a great ranking does not always mean they will be the best option for you. Some companies have been around for a longer amount of time and have higher search rankings, but may not specialize in Search Engine Optimization. Many companies offer a variety of services, but do not focus specifically on the ones you need.
Also, some larger companies may have a large number of customers. This means you may not receive the individualized help that you would like. This can also lead to a longer amount of turnaround time for the completion of your services. Working with a smaller company can be extremely beneficial if you want personalized care.
Another big question to consider is if the company offers services to a business of your size. Often, larger companies may want to work with larger clientele. If you are a company that is just starting out and needs a lot of help with your SEO then you will want to find a company that is willing to work with you. If you are a larger company that needs quick, less personalized care, then working with a big company may be great for your needs.
Something else to remember is that an amazing website does not always equate to a better company. Do not go with the first company that looks good online, make sure you speak to the employees that work there and get to know what exactly they have to offer. Compare the amount of time the companies you are considering will take to complete their services. Of course, you will also want to compare the price they are asking for their help.
Where you live will be a huge factor in the amount of SEO companies available in your area. Larger cities will have more options and will make narrowing your search down even more difficult. Smaller cities may have smaller companies as well, which can be both a benefit and negative depending on the quality of the companies available. Overall, finding the best Search Engine Optimization company can be a difficult but crucial part of business ownership.