When it comes to the success of digital marketing Columbus Georgia and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.
Why Are We The Best SEO Service In Columbus Georgia
It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.
Importance of SEO for All Types of Business
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.
What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.
Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.
The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.
Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).
There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.
SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."
And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.
Best SEO Strategies For 2017
Search Engine Optimization may not be a turn you are familiar with, but is something that is crucial to your company's success. Search Engine Optimization or SEO is essentially what helps current and potential customers find your website. It is the keywords used to help your company be found on any search engine platform, such as Google. Proper SEO can give your company more visibility and the ability to reach more customers online.
If you are not the most technologically savvy business owner, finding a company that can help you with your SEO capabilities can be extremely beneficial. The key difficulty will be finding a company near you that can help you without breaking your budget. Asking your peers is a great way to get started with finding a company near you. With technology ever-changing, it is very likely that another business owner you know has hired help with Search Engine Optimization in the past.
Of course, once you have some ideas in mind, you can go to Google to learn more. Google is an excellent source for doing some quick research on the company you are considering. You will be able to learn more information about the services they offer, the costs, and most importantly read reviews from people like you who have paid for help in the past. Once you have narrowed down your list of companies, you can begin contacting them individually.
There are several things to consider when choosing which SEO company you should use. First, just because the company has a great ranking does not always mean they will be the best option for you. Some companies have been around for a longer amount of time and have higher search rankings, but may not specialize in Search Engine Optimization. Many companies offer a variety of services, but do not focus specifically on the ones you need.
Also, some larger companies may have a large number of customers. This means you may not receive the individualized help that you would like. This can also lead to a longer amount of turnaround time for the completion of your services. Working with a smaller company can be extremely beneficial if you want personalized care.
Another big question to consider is if the company offers services to a business of your size. Often, larger companies may want to work with larger clientele. If you are a company that is just starting out and needs a lot of help with your SEO then you will want to find a company that is willing to work with you. If you are a larger company that needs quick, less personalized care, then working with a big company may be great for your needs.
Something else to remember is that an amazing website does not always equate to a better company. Do not go with the first company that looks good online, make sure you speak to the employees that work there and get to know what exactly they have to offer. Compare the amount of time the companies you are considering will take to complete their services. Of course, you will also want to compare the price they are asking for their help.
Where you live will be a huge factor in the amount of SEO companies available in your area. Larger cities will have more options and will make narrowing your search down even more difficult. Smaller cities may have smaller companies as well, which can be both a benefit and negative depending on the quality of the companies available. Overall, finding the best Search Engine Optimization company can be a difficult but crucial part of business ownership.