Best Seo Company Petrey Alabama

When it comes to the success of digital marketing Petrey Alabama   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

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Why Are We The Best SEO Service In Petrey Alabama

search engine optimization how it works

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

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Attract Search Engines To Your WordPress Blog

Search Engine Optimization has always been considered to be more of an art than science, and the landscape of SEO is constantly changing as Google changes its algorithms. That's why it's always a good idea for most businesses and website owners to have an SEO expert on hand to guide them in their SEO campaigns.

For those who don't employ an SEO expert, keeping up with the changes in current SEO best practices can be tough, but at least the basic best SEO strategies can be identified. If you rely on a website for business and an income, here are some of the main best SEO strategies that you need to be aware of in 2017.

Improve the user experience

Even if you do get your website ranked highly in Google, if visitors to your site leave as fast they arrived, you won't keep that position for very long. Making sure that a website is easy to navigate and is attractive is as important as the content and back-links. High bounce rates and low click through rates will both get your site demoted by Goole.

Optimize your site for mobile

Optimizing for mobile has been important for a long time, but now it is essential. Towards the end of 2016, mobile views overtook desktop views for the first time and now, Google has switched to using mobile versions of websites as the primary index source.

Keyword research is still important

Optimizing your site for keywords is still important for SEO, but Google is getting smarter at recognizing synonyms and related keywords. It' no longer enough to stuff your content full of a few keywords, you now need to use long-tailed keywords and related phrases that will increase the relevance of the content to the main keywords.

Link building still matters

Links to your site are still important and Google has confirmed that back-links are one of the top three ranking factors, so a link building strategy is still relevant for SEO in 2017. Links alone, however, will not guarantee a high-ranking for a site and they won't compensate for poor quality content or a badly designed site.

Optimize for voice search

As the accuracy of voice recognition improves, so the use of voice search will increase, so now is the time to add voice recognition optimization to your search engine optimization to-do list. Think about how people will speak their search, rather than type it, and then start including those spoken, long-tailed search terms in your content.

Check the speed of your site

With the growing importance of mobile, the speed of a site is going to become even more important in SEO. It has been estimated that, if a site visited on a mobile doesn't load within three seconds, more than half the users will quit and search for another site.

Think about user intent

Search engine optimization is not just about getting people to visit a website, it's a about getting the right people to visit a website. Think about what long-tailed keywords will attract the people who are more likely to turn into customers, rather than the casual browsers, who are great for the stats, but don't actually buy anything.

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Importance of Keyword Analysis in Search Engine Optimization

SEO can be a confusing venture for most people. Even many so-called-experts can have a difficult time keeping a website at the top of the search engines.

First... the search engines are constantly changing their algorithms in an effort to bring you the most relevant website listings for your search query. Search engines also change their algorithms to stay ahead of the dishonest companies that quickly learn how to manipulate the search results.

As soon as the search engines change the way they list websites, there are unscrupulous people who go right to work trying to figure out how to cheat the system.

These people are using what's known as "Black Hat SEO" and if you are trying to run a legitimate website, stay away from them at all cost! Sure your website will get a high listing rather quickly using black hat techniques, but as soon as the search engines figure out what you're doing, they will likely ban your website from their listings altogether (forever). And sooner or later, they will figure it out.

Second... There's a lot of misnomers about what's more important when it comes to SEO. Some so called SEO gurus will have you believe page rank is the most important thing when it comes to search engine listings. This is simply not true.

Page rank (or Google PR) is one important factor when it comes to ranking a site for the search engines, but SERPs (or Search Engine Results Page) is what really counts.

"Page Rank" is Google's way of putting a number to the authority of a site. If they believe your site is important, they'll give you a higher PR.

But it doesn't mean the authority of your site will get you indexed for you main keywords.

There are thousands, perhaps even millions, of websites that have a low page rank, but are listed on the first page of the major search engines (including Google), for some top keywords. By contrast, there are just as many high PR ranking web pages, that are buried in "no mans land" when it comes to the search engines (including Google).

Also, the other major search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't really care about your "Google Page Rank" at all. They only care about giving their visitors relevant search results.

So ask yourself this... would you rather have a low Google PR of 1 or 2, and be listed on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results, where no one will ever find you..? I think the answer is obvious.

One of the websites I built for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (since it's been live on the internet). But it has been on the first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.

What about this "Alexa Rank" I've heard about?

Alexa rank is supposed to be an indication of how much traffic a website gets. The lower the number... the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (out of the millions of websites on the internet) your site is the 50,000th most popular site there is.

If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000th most popular site on the internet.

But here's the truth... Alexa ranking is NOT an acurate measure! It only registers websites that are visited by people who have the Alexa toolbar installed in their browsers (mostly SEO companies and web developers) So it doesn't count actual visitors to a website.

Here's a statistic that proved this fact to me...

I currently have a dozen websites I maintain, and I regularly check the traffic stats on all of them (like every good webmaster should)

One of my sites has an Alexa ranking of 171,246 (pretty good... right?) Another has an Alexa rank of 4,276,996 (which is lousy) But according to my analyzing stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.

What does this tell us?

It tells us the one with the higher rank is being visited by a few people who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) But the site that's actually doing better is being visited by real people who don't find it necessary to have Alexa monitor their browsing habits.

A lot of SEO companies will use the Alexa rank to show their customers "proof" that they're earning their money. ("see, your Alexa rank has gone up... so keep paying me") But remember this... Alexa rank is NO indication of how well a website is actually doing!

So, what gets your website listed on the first couple pages of the search engines? In a word... "Relevant Content" (O.K. in 2 words)

Search engines are only concerned with showing relevant search results for a persons "keyword search query". Search engines make their money by showing their advertisements to as many people as possible, and having as many people as possible clicking on those sponsored listings.

If their search results are useless to their visitors, people will stop using their search engines, and start using a different search engine. No visitors... no revenue for the search engine.

So while there are a number of important techniques you need to use for a higher search listing (back links, internal linking, proper meta tags and keyword percentage, to name a few) Remember... relevant content is king! And as the search engines become more sophisticated, relevant content on your website will only continue to become more important.

There are also many other factors that play a role in getting your website listed at the top of the search engines. It takes consistent effort and continual learning to keep up with the ever changing algorithms of the search engines, and a quality SEO person (or company) will continue to learn and keep up with the changes.

But remember... there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO company, and they won't tell you their methods for increasing your website's listing (because they say it's "proprietary information") then I recommend immediately finding someone else to talk with about your website's SEO.

A quality (and honest) SEO company should have no problem telling you what methods they will use to increase your website's exposure on the search engines. So before you give anyone (or any company) your money, there are a few questions you should ask them first...

9 Important questions to ask your SEO company BEFORE you hire them!

And yes, SEO is something you can effectively do yourself, but it does take a lot of time and effort, and most business owners have better things to spend their time on. That's why you hire an SEO company... to do the work for you. They provide a service, and you pay them for that service.


Blue Collar SEO Services Petrey Alabama 

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