Best Local Seo Company Fairhope Alabama

When it comes to the success of digital marketing Fairhope Alabama   and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization.

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search engine optimization how it works

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

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SEO - 3 Most Important Aspects

For anyone who doubts that link building is one of the most important factors in ranking at the top of the search engines, just type the phrase "miserable failure" into Google to see what happens. You will see the president of our nation coming up as number one. I find it very interesting that the words "miserable failure" do not appear a single time on George Bush's site. Why, you may ask, is this so?

This is so from a technique called Google bombing. Google spiders while they go out and index the world wide web, look for quantity and quality and relevance of links pointing to a website. A large group of politically minded astute computer people chose to link the words "miserable failure" to George Bush's site. In turn, they Google bombed him.

This alone is proof that linking is very affective to rank at the top of the search engines. It is a known fact that Google and the Google- bots are constantly surveying the entire net. In this process of surveying, they follow the links to and from almost every site on the internet. Google is currently indexing over 8 billion sites. You can imagine when their spiders and bots are trying to figure out who to put this at the top, they need to be able to use several factors. Linking becomes a democratic process. The more links you get, the more votes for you websites you obtain. The way Google sees it, is that the other websites are willing to link to you, so you must be important! They also look at how important and relevant the sites that link to you are. Therefore, it is not just quantity, it is also quality.

In my articles, I will always give some suggestions on things to avoid, as well as things to do. Two of the worst things to avoid in terms of linking are called link farms and webrings. Linkfarms and webrings are where hundreds and sometimes thousands of websites all agree to link to each other quickly. This is not a natural technique and therefore Google spiders will red flag and sometimes even ban sites from doing well in the rankings.

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A Revolution in Keyword Research and Search Engine Optimization

Search Engine Optimization has always been considered to be more of an art than science, and the landscape of SEO is constantly changing as Google changes its algorithms. That's why it's always a good idea for most businesses and website owners to have an SEO expert on hand to guide them in their SEO campaigns.

For those who don't employ an SEO expert, keeping up with the changes in current SEO best practices can be tough, but at least the basic best SEO strategies can be identified. If you rely on a website for business and an income, here are some of the main best SEO strategies that you need to be aware of in 2017.

Improve the user experience

Even if you do get your website ranked highly in Google, if visitors to your site leave as fast they arrived, you won't keep that position for very long. Making sure that a website is easy to navigate and is attractive is as important as the content and back-links. High bounce rates and low click through rates will both get your site demoted by Goole.

Optimize your site for mobile

Optimizing for mobile has been important for a long time, but now it is essential. Towards the end of 2016, mobile views overtook desktop views for the first time and now, Google has switched to using mobile versions of websites as the primary index source.

Keyword research is still important

Optimizing your site for keywords is still important for SEO, but Google is getting smarter at recognizing synonyms and related keywords. It' no longer enough to stuff your content full of a few keywords, you now need to use long-tailed keywords and related phrases that will increase the relevance of the content to the main keywords.

Link building still matters

Links to your site are still important and Google has confirmed that back-links are one of the top three ranking factors, so a link building strategy is still relevant for SEO in 2017. Links alone, however, will not guarantee a high-ranking for a site and they won't compensate for poor quality content or a badly designed site.

Optimize for voice search

As the accuracy of voice recognition improves, so the use of voice search will increase, so now is the time to add voice recognition optimization to your search engine optimization to-do list. Think about how people will speak their search, rather than type it, and then start including those spoken, long-tailed search terms in your content.

Check the speed of your site

With the growing importance of mobile, the speed of a site is going to become even more important in SEO. It has been estimated that, if a site visited on a mobile doesn't load within three seconds, more than half the users will quit and search for another site.

Think about user intent

Search engine optimization is not just about getting people to visit a website, it's a about getting the right people to visit a website. Think about what long-tailed keywords will attract the people who are more likely to turn into customers, rather than the casual browsers, who are great for the stats, but don't actually buy anything.


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